- The Real ChampiON is a commitment to sustainability, maximum flavor, and local produce
- Eneko Fernández, winner of MasterChef 11, was the master of ceremonies at the event held in Madrid
Madrid, October 4, 2023 – The Real Green Food Co., a Spanish vegetable company and leader in the cultivation and marketing of mushrooms, presented its new brand of cultivated fresh mushrooms, The Real ChampiON, yesterday at the Fruit Attraction trade fair.
The event was hosted by Eneko Fernández, winner of MasterChef 11. The chef prepared live ChampiONs with polenta, roasted cherries, feta, and basil. “The mushroom is a product of extraordinary versatility. It is a natural flavor enhancer and has spectacular nutritional values. However, it is essential to choose mushrooms with maximum freshness. This is only guaranteed by local and quality produce. With The Real ChampiON you have that guarantee,” said the television chef.
In a market where there is no premium brand for fresh mushrooms, The Real ChampiON seeks to lead and promote consumption. “When we compare Spain with other European countries, we see that the mushroom market here has great potential. The average Spaniard consumes only 1.1 kilos of fresh mushrooms per year, while a Dutchman, for example, consumes 11.6 kilos!” explained Aitor Sanzol, sales director of The Real Green Food Co. “For us, the opportunity is enormous. Spanish consumers are demanding quality vegetable products of national origin that respect the environment. That is why, with The Real ChampiON, we want to respond to that demand and lead the category,” he added.
After tasting the prepared recipe, professional attendees were able to hold work meetings at the brand’s stand, located within pavilion 5 B04 in the La Rioja area. The Real ChampiON also participated with its new 100% recycled and 100% recyclable cardboard packaging in the Innovation Hub, a space where the most outstanding innovations in the international fruit and vegetable sector are exhibited.
Why The Real ChampiON
- ON in naturalness: Mushrooms harvested by hand 365 days a year.
- ON in flavor: Expert tasters rate its flavor 8.70 out of 10.
- ON in proximity: 100% of the mushrooms are grown in La Rioja, Spain.
- ON in sustainability: New cardboard packaging with 94% less plastic.
- ON in quality: Total control of the supply chain, from the production of the germinated compost itself to the cold distribution of the product to customers.
About The Real Green Food Co.
The Real Green Food Co., formerly Ayecue, belongs to the food group of the same name, which also markets the well-known brands Gvtarra and Ja’e, both leaders in their category. The 100% national company is also a leader in the cultivation and marketing of fresh mushrooms. With a production of more than 14 million kilos per year and a clear focus on quality, it is the benchmark supplier for the main distribution groups, central markets, wholesalers, and the hospitality industry. It currently has 6 plants located in La Rioja, Navarra, and Cuenca, where a total of 625 people work.
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